Sierra Optical Laboratory (lens manufacturer)

website screenshot for sierra optical lab

The Client: New owners Steve Mullen and Laura Buchthal took over the business in late 2022. They had their work cut out for them, dealing with replacing some of the equipment, moving the lab from one location to another, working with new-to-them employees - plus the old owner had taken down his website. My clients barely had the bandwidth to deal with putting together a new website - but it finally launched in Spring of 2024. 

What Happened: We had access to the previous logo, which the new owners wanted to keep for brand recognition, but we added a jazzy new blue to the website. Sierra really tried to answer as many questions for their target audience that they could; Independent Opticians use Sierra's services to create the new lens for prescription glasses, fit them into the frames shipped to their location, and ship completed eyeglasses back to the optician, usually within 48-72 hours. We got a lot of how things work into the new site. 

Tech Side: I built the new site using the Beaver Builder theme. A website is in place to support the sales team, answer questions to those finding the site on their own, plus provides support to the myriad of partners used for the business, from financial to scientific. 

This client keeps a KMS Care Plan in place, which allows them peace of mind in not worrying about backups, updates, monthly minutes towards making changes, and much more. 

old website image.
This is the old website as recovered from one of the dates from Wayback Machine (website archive).