SEO Services (Search Engine Optimization)
KMS offers a variety of SEO packages.
SEO is about optimizing your website so that Google knows what you're offering and is able to deliver results for those searching for that offer
What is SEO? The Simple Answer.
SEO stands for Search Engine Optimization. It relates to what you can do to make your business found in organic search results using a search engine like Google, Bing and Yahoo, in browsers such as Chrome, Firefox, Edge, Safari, and Opera (and I like Brave too). SEO also means following strategies to make your business appear higher in ranking of the search results.
What is SEO? The detailed Answer.
In a nutshell, SEO is about optimizing your website so that Google knows what you're offering and can deliver results for those searching for
that offer, whether products or services.
Optimizing means doing things within three main SEO categories to affect how your target audience finds you. “Finding you” can mean your audience lands on your website’s Home page, or a subsidiary website page, a blog post, an image, a mention on someone else’s website or possibly on one of your social media links.
What are the Three Main Areas of SEO?
On-Page: This refers to implementing tasks directly to your website's pages. The most important has to be that the text content on your web pages includes the search words that your audience typed in and used. These words are known as keywords, or to be more exact, they are phrases. Keep in mind that just over half of internet search is done on a mobile phone, and humans tend to use longer phrases when they search on their phones. Using the exact search words generally places you higher in the search results. Ranking higher leads to more traffic, getting you more potential leads. Because these elements are implemented directly to the content in your website pages and blogs posts, it is known as ON-PAGE SEO. Tasks may include: adding or modifying Title Tags, Meta descriptions, adding alt-tags to images, adding calls to action, and much more.
Off-Page: This refers to tasks that you do outside your web pages, such as backlinks, and social media. This includes implementing tasks that take place out in the web that link back to or mention your website/posts, etc and is known as OFF-PAGE SEO. Google and other search engines recognize that more mentions and links point to a higher domain authority. Other tasks may include: Getting added to directories, guest posting, and more.
Technical: Just as important as the first two categories, implementing tasks to make your website load quickly, and contain the elements that indexing bots use to read your website is called TECHNICAL SEO. Other tasks may include: improving site structure, monitoring analytics statistics, and more.
The bottom line is that the best SEO approach is to utilize all 3 categories for the best balance, and to implement SEO tactics not just once, but as a long-standing strategy to increase your website’s footprint. Technology and algorithms keep changing, so a good SEO strategy means SEO never ends.
Why Does SEO Matter?
"What's unique about the SEO industry is that as long as people need to find things, there will be search engines and there will be SEO. How that looks from a tactical standpoint may change dramatically as the world's information scope continues to expand, but SEO isn't going anywhere - even in times of economic uncertainty."
........the Moz Search Scientist Team
In today's digital age, having a strong online presence is paramount to business success. Consumers turn to search engines like Google to find products, services, and information. If your website isn't ranking high in search results, you're missing out on valuable organic traffic and potential customers. That's where Search Engine Optimization (SEO) comes into play.
Search engine algorithms are the computerized math-calculation programs developed by search engine companies (i.e. Google) that do the crawling through all the millions of websites out there, in their quest for the ranking of those websites. The ranking refers to the order of the returned results an online search has found. How can we control the order? By following the rules of what the algorithms are looking for. Different companies build algorithms a little differently from each other, but the bottom line is that they are all based on the same various factors - those search terms (keywords and phrases) and how they were used. Google is the King of all search engines, so we tend to follow their rules.
Google handles 90% of all search and 1.2 trillion Google searches are made every year – that’s 5.6 Billion a day, or 40,000 a second. Organic digital search has become the dominant method for your business to be found online. (Remember those big heavy yellow page books?).
However, you’re competing with everyone else who does what you do.
SEO is complex, with a huge list of factors that influence your search ranking. Today, no one can afford to work on only one aspect of SEO (on-page, off-page, technical). One needs to include the whole package to truly stand out.
SEO involves a range of techniques and strategies aimed at enhancing your website's visibility in search engine results. It's not just about ranking high; it's about targeting the right keywords, optimizing your content, and improving user experience to drive conversions. My SEO packages will help your business be found by the people who want your services/products.
Keep in mind that things are always changing.
Two elements will continue to cause big shifts in SEO over the next few years:
- Continued Updates to Google Algorithms
- AI/Machine Learning
Google's updates can shake up ranking. And all of us wonder how AI will affect our businesses and us, as people, in the long run. For now, it is helpful to remember that AI is just a tool to be used, without the experience and intuitiveness that SEO experts are known for.
How long should you run an SEO Optimization Campaign?
There’s no set timetable, but remember that seeing the results of SEO tactics won’t happen overnight. SEO work is tedious and time-consuming, and it takes time for the changes to be implemented and indexed; and for all the new elements to work together.
Every website is at a different level. The right combo for your situation can be adjusted as needed, month over month. It's always possible that a couple of months of SEO may make a big difference in your results.
So how much should you spend?
First of all, one size does not fit all. Every website/business is at a different level of SEO than each other. I have created multiple packages that are flexible enough to allow for what YOUR business needs first, at a more economical cost than the big agencies have to charge. Then we can build onto whichever package you (or both of us) think you might need next.
The key is to invest what you can, to get the most bang for your buck – the most return on your investment.
Who does the work to optimize your website?
All work is performed by me, Kerri Marvel. I don’t outsource to other agencies or other countries. I employ ethical state-of-the-art practices that prioritize long-term results over a quick fix. People call this 'White Hat' practices – which is the only way to do SEO right.
What will KMS do for you?
Again, not all clients are created equal when it comes to SEO. I believe in a balanced approach using the 3 categories of SEO – On and Off Page SEO, and Technical SEO. I almost always start with what I call the lowest-hanging fruit. This means starting where your SEO is needed the most, but will have a big impact – and then working up from there.
These could include elements like:
- Adding or improving Page Titles and Meta Descriptions
- Modifying content to reflect keywords
- Keyword research
- Checking Analytics to see where people are spending time
- Better navigation
- Competitor research
- Better quality of images
- Fixing huge Accessibility issues
- Calls to Action
- Page cleanup
- Broken Links
- Creating backlinks
SEO Considerations
What audience are you trying to reach?
You and I will have to have the hard conversation – what audience are you trying to reach (and sometimes it’s not who you think it should be), and which one or two products/services are you trying to push (and sometimes, your money is best spent optimizing for a different product or service than you initially thought). Also, advise me if there are products/services you do NOT want to optimize for (even if keeping them on your site), and if there are any restrictions I should know about before trying to come up with content that might go against it.
We can concentrate on only 1 or 2 products/services at a time – there is no such thing as “I want to target everybody, and optimize for everything I offer!” That’s why SEO takes longer than people think it should, because dialing it down to small niches (in both audience and product) works best in SEO.
All KMS SEO Packages require what I call the 30-minute Discovery - we can do this over the phone, or via Zoom. I ask you about a dozen questions, and I type what you tell me. These answers help me make the best decisions when it comes to optimizing your website.
How are SEO Results Measured?
Besides an increase in revenue, following are the top 4 methods clients can see that the optimization methods are working.
- Their keywords have moved up, month over month
- The number of analytic sessions/events has increased
- The number of conversions (goals) has increased (phone calls or sales or downloads or registrations)
- Email acquisition (for email campaigns) has increased
Unsure which package works the best for you?
Let's schedule a call, or zoom, and we can discuss your goals and what best fits your situation.