SEO Services (Search Engine Optimization)
SEO is about optimizing your website so that Google knows what you're offering and is able to deliver results for those searching for that offer
Ranking higher leads to more traffic, getting you more potential leads.
These are the three main categories of Search Engine Optimization
Why SEO Matters
In today's digital age, having a strong online presence is paramount to business success. Consumers turn to search engines like Google to find products, services, and information. If your website isn't ranking high in search results, you're missing out on valuable organic traffic and potential customers. That's where Search Engine Optimization (SEO) comes into play.
1.2 trillion Google searches are made every year – that’s 5.6 Billion a day, or 40,000 a second. Organic search has become the dominant method for your business to be found online. However, you’re competing with everyone else who does what you do.
SEO is complex, with a huge list of factors that influence your search ranking. Today, no one can afford to work on only one aspect of SEO (on-page, off-page, technical). One needs to include the whole package to truly stand out.
SEO involves a range of techniques and strategies aimed at enhancing your website's visibility in search engine results. It's not just about ranking high; it's about targeting the right keywords, optimizing your content, and improving user experience to drive conversions. Our SEO packages will help your business be found by the people who want your services/products.
The two elements that could cause big shifts in SEO over the next two years
- Updates to Google Algorithms
- AI/Machine Learning
Keep in mind that things are always changing. Google's updates can sometimes really shake up ranking. All of us wonder how AI will affect our businesses and us, as people, in the long run. For now, it is helpful to remember that AI is just a tool to be used, without the experience and intuitiveness that SEO experts are known for.
What is SEO exactly?
Just like the tri-colored circles above show us, SEO is made up of three parts - all are important for a strategic SEO plan to work well.
Search engine algorithms are the computerized math-calculation programs developed by search engine companies (i.e. Google) that do the crawling through all the millions of websites out there, in their quest for the ranking of those websites. The ranking refers to the order of the returned results an online search has found. How can we control the order? By following the rules of what the algorithms are looking for. Different companies build algorithms a little differently from each other, but the bottom line is that they are all based on the same various factors - those search terms (keywords) and how they were used. Google is the King of all search engines, so we tend to follow their rules.
SEO is about getting organic traffic to your website. While the SEO techniques done by my SEO partner may not be directly with mobile SEO, or video or voice search, the work done will have a significantly positive impact on those elements.
SEO Considerations
How long should you run an SEO Optimization Campaign?
There’s no set timetable, but keep the following in mind.
It should be emphasized that most websites benefit the most from at least 6 months of SEO services, at the right number of monthly hours for your situation, to see real, sustainable results.
This isn't a way for KMS to make money; not only is SEO work tedious and time-consuming, but it takes time for the changes to be implemented and indexed.
Remember, getting into the Top 10 is a race - depending on your industry, you are competing against your competitors, who may have a higher budget than you.
Depending on the state of your website, it's always possible that a couple of months of SEO may make a big difference in your results.
During my introductory rollout of these new services, I offer a FREE month to those who commit to a 6-month investment. Pay for 5 months in advance, and get the sixth month free. Contact me with questions.
How much should you spend?
KMS offers three affordable packages. I've kept pricing low in order to provide a value-added solution to my clients; even when I'm not actually doing the work.
The key is to invest what you can, consistently — for example, spending $500 a month for six months will be more effective than buying two $1,500 packages six months or a year apart.
Who does the work to optimize your website?
All work is performed by my SEO partner, Boostability, a provider of wholesale SEO services, based in Utah, where they have over 300 employees, most of whom work 5 days a week optimizing websites for clients all over the planet. All work is done in-house from Utah; it is never outsourced to other companies or to other countries.
Boostability tracks 2.3 million keywords every month; which allows them to make strategic SEO decisions based on real, current data. And, they stay updated with the latest industry trends and algorithm changes, ensuring that your website stays ahead of the curve.
Measurable results are provided via monthly reporting to both you and KMS. Over 80% of the websites they work on get into the top 10 results on Google within 6 months.
They employ ethical state-of-the-art practices that prioritize long-term results over a quick fix. Some people call this White Hat practices - the only way to do SEO right.
Why am I outsourcing?
Through just last month, I provided SEO services in a setting where I myself provided the actual work doing On-Page, Technical, and some Off-Page SEO operations. Because I offered plans including only 3 or 6 hours a month, the work I did was slow and being outpaced by market conditions in some instances. SEO is time-consuming (and tedious) work, and juggling this too kept me from focusing on the rest of my main business - designing and maintaining websites. Plus there is always a ton of learning to stay abreast of new techniques, and I felt I was doing my clients a disservice by not outsourcing this very important aspect of Website Care.
What will my new SEO Partner do for you?
Almost every client wants the same Top 3 things:
- An overall increase in traffic to their website
- Increased lead generation
- Better search ranking
Believe it not, the same group of elements, from the three main categories of SEO, are what needs to happen for those Top 3 things to happen.
Every website sits at a different status - it's not One Size Fits All. A preliminary audit will be completed, and you'll be asked what top three services or products you want to focus on; and if local SEO pertains to you, what top three locations you want to draw new customers from. They'll also need to know if there are any services/products you do NOT want to focus on currently.
My SEO Partner will perform some combination of the following tasks. If something is already complete, they verify the configuration and move on (List is in no particular order):
- Keyword research
- Business Directories
- Article Engagement
- Onsite Recommendation
- Onsite Content Change
- Google Search Console Creation and Installation
- Robots.txt Creation and Implementation
- XML Sitemap Creation and Implementation
- Google Analytics Creation and Implementation
- Canonical Tag Implementation
- Google Local Business Citation
- Local Business Citation Subscription
- 301 Redirect Mapping
- Menu Edits
- Insert No-Follow Tags into Onsite Links
- Site Speed Optimization
- Custom Article Publication
- Classified Business Listings
- Broken Link Repair
- and more.....
How are SEO Results Measured?
Besides an increase in revenue, following are the top 4 methods clients can see that the optimization methods are working. These results are provided in a monthly report.
- Their keywords have moved up, month over month
- The number of sessions/events (formerly 'pageviews') has increased
- The number of conversions (goals) has increased
- Email acquisition (for email campaigns) has increased
SEO Package Pricing
"What's unique about the SEO industry is that as long as people need to find things, there will be search engines and there will be SEO. How that looks from a tactical standpoint may change dramatically as the world's information scope continues to expand, but SEO isn't going anywhere - even in times of economonic uncertainty."
(Quote borrowed from the Moz Search Scientist Team)
Every Package Includes
Preliminary Audit by my SEO Partner Team Member.
Initial phone call to discuss goals, and your top three services/products you'd like to focus on.
The number of hours in your SEO Package - 10, 15, 20 - dedicated to getting your website optimized.
A custom strategic SEO plan will be created for you by my SEO Partner - every website is at its own level.
Emailed Monthly Report - showing month-over-month progress.