KMS provides on-page Search Engine Optimization Services.
There’s no magical formula to ranking on the first page, but realizing that Google is the King of Ranking, and knowing what Google is looking for will help place your website higher.
In a nutshell, Google wants your site to have, at a minimum, the following, and if not, your site could actually be deranked:
- Be mobile responsive (easily adapt to every device screen)
- Avoid heavy, complicated looking pages (especially the home page)
- Create good navigation menus so viewers know where to go
- Every page should be written with quality content
- Every page should include at least 1 to 2 links to internal pages, and 2 or 3+ links to external websites
- Cornerstone pages should contain at least 750 words (1500 is better)
- At least 80% of the images on your site (all is better) including any store items, should include ‘alt text’ (alternative text) – images rank too
- Websites that include a Blog, and contributing to it regularly (one post a month, weekly is best) is one of the easiest and inexpensive ways to keep those Google crawlers in your website
In addition, websites rank higher when your pages’ quality content is developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings. KMS can help with all these aspects.
But that being said, on-page SEO is basically about two things:
- Picking the best keywords and phrases around which to base each of your pages
- Making it clear to search engines that your page revolves around those keywords/phrases
What is SEO exactly?
Search engine algorithms are the computerized math-calculation programs developed by search engine companies (i.e. Google) that do the crawling through all the millions of websites out there, in their quest for the ranking of those websites. The ranking refers to the order of the returned results an online search has found. How can we control the order? By following the rules of what the algorithms are looking for. Different companies build algorithms a little differently from each other, but the bottom line is that they are all based on the same various factors – those search terms (keywords) and how they were used. Google is the King of all search engines, so we tend to follow their rules.
Ranking of content in search engine results (Google, Bing, Chrome) basically comes down to two key elements: 1. how relevant the search result was to their search words (keywords), and 2. how authoritative that content comes across. Consequently, what should end up on your website’s page is clear, condensed, focused content that contains words, and related words, that match what people are searching for online.
The answer doesn’t lie in stuffing your site name, page title, meta description, on-page headings and the actual content with these keywords. Doing that will actually count against you in the search engine algorithms (unscrupulous website designers used to do this, so the algorithms got rewritten to account for this, pushing those websites down, down, down the ranking order).
Instead, think about the value you want each page to provide, and which keywords match that value.
By signing up for a SEO package with KMS, you will get the following:
KMS will do these four things immediately (if not done prior):
- Create a Google Analytics account and embed the GA code into your site.
- Create a Google My Business account for businesses that need to attract locals.
- Load the Yoast SEO plugin (best SEO plugin built for WordPress)
- Audit your website.
KMS can help with elements like better describing your niche product, competitor analysis and longtail keyword research, on an ongoing monthly basis. I start with basics and go from there. I spend either 3 or 6 hours a month on your website; it is broken down like this for affordability (and also so I can allocate my time better).
There’s no set timetable
Depending on the state of your website, a couple of months of SEO may make a big difference in your ranking. For other sites, it could be 6 months, or even a year or more, especially if you need to recover from a Google penalty or you needed to clean up, say, content, spam or backlinks.