Website Design & Modification

Many business owners feel they have to choose between a "DIY" site that looks amateur or a massive agency that charges five figures. I bridge that gap. As a freelance designer, I provide the same top-tier elements the "big guys" use, but without the agency overhead.

Why WordPress?

I build exclusively on the WordPress framework. Unlike proprietary platforms (like Squarespace, Wix, or Weebly), WordPress is open-source. Because WordPress is open source software, not proprietary like for example, Squarespace, WordPress has hundreds of thousands of programmers contributing to WordPress' codebase, making it better every day. Being so well supported, WordPress will stay up to date with Google and AI’s LLMs ever-changing requirements better, and much faster than any proprietary platform will. Plus, your website would never be at the whim of proprietary software should they go out of business, or sell off their business. Did you know that most of the proprietary software website-building companies do not allow for portability? You can't take your website with you if you ever want to move it. All of these reasons also make it much easier to implement technical SEO enhancements.

This means:

• You Own It: You aren't "renting" your site; it’s portable and yours to keep.
• Scalability: It grows with you, from a simple landing page to a full e-commerce store.
• Better SEO: It adapts faster to Google’s ever-changing requirements.
• User-Friendly: The page builder I use has a video library of tutorials so you can make your own updates if desired.

What’s Included in Every Build

I believe every business deserves a professional foundation. Every site I build includes:

• Help Setting up Hosting and/or Registering Your Domain: I’ll set up for you, under your own account, your name and contact information. I don’t offer reseller hosting.
• Mobile-Responsive Design: Your site will look stunning on phones, tablets, and desktops automatically.
• Premium Framework: Built using the popular Beaver Builder theme and builder, to ensure your styling stays intact even after software updates.
• Security & Basics: SSL Certificate installation (for that "secure" padlock icon), a custom Favicon, and contact forms with reCAPTCHA and a submissions folder.
• Social & Communication: Integration of your social media icons and professional email configuration (Google Workspace, MS Office, or Host-based).
• Content Optimization: While you provide the text and images, I professionally edit, format, and optimize them for the web. If this is not your strong suit; we can talk about this.
• Email – Self-hosted, MS Outlook, or Google Workspace
• SEO Ready: I install SEO-friendly software and can input your provided titles and descriptions to help you rank on day one. Additional cost to create these for you, if not provided.
• *Easy Transition to my Maintenance Plan; all plans include monthly update minutes.

Add-Ons & Enhancements

Need a little something extra? I offer several "pro" add-ons to take your site further:

• Blog Posts: Can include creation of blog POSTS (at additional cost).
• Page Sidebars and/or extended footer areas: generally known as widget areas.
• Photo Galleries or Sliders or Video/Image Hero Backgrounds: Depending on number of photos, may be at additional cost.
• Videos: One or two, scattered throughout the site, or even a Vlog Page: Videos need to be hosted at YouTube or Vimeo. I strongly suggest having either Closed Captioning and/or Transcripts available. We can talk about how to go about CC/Transcripts. (may be at additional cost).
• Maps: One or Many (may be at additional cost).
• Social Media Account Setup: would include logo-matching covers, at additional cost.
• Booking/Scheduling Links: Calendly/Acuity etc
• Branding: Logo creation via my Canva Pro account, typically included.
• Website Color Palette
• Google Integration: GA4 Analytics setup and Google Business Profile optimization, at additional cost.
• Advanced Features: Timelines, badge image carousels, word tag clouds
• Animations: Content that slides in, jiggles, etc.

Transparent Pricing & Process

I don’t believe in hidden fees. My pricing is straightforward and designed to fit small business budgets.

Payment Schedule: To make it easy, payments are split into thirds: 1/3 deposit to start, 1/3 at the midpoint review, and 1/3 when we go live. I accept all major credit cards, checks, and Zelle.

The 6-Step Path to Launch:

1. Discovery: We discuss your goals and I provide a ballpark quote.
2. Agreement: Deposit collected and we begin gathering your content.
3. Design: I build the framework and aesthetic of your site.
4. Review: You audit the site and we fine-tune the details.
5. Launch: Your site goes live for a Soft Launch. Final testing and payment are completed.
6. Care: Easy transition to one of my maintenance plans; all plans include daily backups, malware and security scans, software updates, and monthly allotment of Care Plan Minutes. Click here to view Care Plans.