Blog, News and Helpful Info

Carving a New Path in ‘Year One’: Fire, Focus, and …..Fresh Paint?

By Kerri Marvel | Mar 19, 2026

This is more of a personal story – nothing to do with building websites, or SEO, or Care Plans, lol. I hope you enjoy reading it – it’s a bit uplifting and we can all use some of that in life! We’re at Year 1 in the new 9-Year Cycle I’m no expert, but I…

The Experience Quotient: Using Your Unique Story to Win at Search

By Kerri Marvel | Mar 18, 2026

I spend a lot of my time learning new trends and best practices. This is one of the best I’ve come across, and wanted to share! Don’t forget to download my cheat sheet checklist! (download button is at the end) Feeling AI-exhausted? This is focused material! I try to spend some time in training hours…

New Beginnings in this year’s color

By Kerri Marvel | Mar 17, 2026

New Beginning in Color For 2026, the Pantone Color of the Year is “Cloud Dancer”. I’ve been following Pantone’s year colors for a couple of decades; ever since I was a sales rep for a company in the printing industry. Over the years of Pantone’s color choices, I really liked some, and some were ‘meh’.…

The Secret to Getting Your Website into ChatGPT Results

By Kerri Marvel | Dec 21, 2025

As it turns out, there really is a secret to helping get your website seen and included in the search results for ChatGPT. AI and SEO are changing how search works at a record-breaking pace. But there are action items you can do today! The Missing Link in ChatGPT Visibility: Bing Indexing I recently tunneled…

Steps to Effective Digital Estate Planning (Especially your website!)

By Kerri Marvel | Dec 20, 2025

Disclaimer: Estate planning is a complicated area of law. My post is meant to give a general overview of DIGITAL estate planning simply to get the idea going, and hopefully give my clients some guidance. My post does not constitute legal advice; consult an attorney for advice about your particular situation. Most of us have…

URGENT: How the new ICANN Rules Impact You Today

By Kerri Marvel | Jul 31, 2025

UPDATED 9/21/2025 Rules for registering Domain Names changed effective August 21, 2025. If you haven’t checked your domain names as instructed below, you should still do this, as soon as possible. Log into your Domain Registration accounts and review your domain’s ‘registration contact’ information. This affects your domain’s security, and legal ownership of those domains. Full…

Opening the Digital Door for Everyone: Understanding Website Accessibility

By Kerri Marvel | Mar 23, 2025

Accessibility is important. I design all new websites with accessibility in mind. Starting in 2025, I plan to write a series of blog articles explaining the many facets of what accessibility entails. Today’s article is an introduction for the layman. Simply Put Imagine trying to read a book with blurry text, or listening to a…

The Evolution of SEO: Is It Transforming into AIO?

By Kerri Marvel | Dec 21, 2024

Are Google’s AI Overviews taking over SEO? Have you seen those Google AI Overviews when you search for something? (they show on all devices) The overviews appear on top, before any other search results. Here is an example. The thin red arrows point to the link icon that is the source of the data being…

What you need to know about the 2024 Corporate Transparency Act’s BOI requirement for your business (now discontinued for US Companies)

By Kerri Marvel | Sep 21, 2024

* UPDATE * UPDATE * UPDATE *  On March 21, 2025, The U.S. Treasury Department announced they are narrowing the Beneficial Ownership Information Reporting requirement to Foreign Entities only. They will not enforce penalties on US companies who didn’t report. Following this, FinCEN immediately announced the same – they have removed BOI reporting requirements for…