Every year PANTONE® reveals the “Color of the Year”. For 2017, that color is a shade of green – called “Greenery”. PANTONE is recognized as one of the world’s leading authorities on color. When Tiffany called upon someone to standardize their Tiffany Blue color used in their branding (including the famous box), they called PANTONE. Tiffany had been using ‘Tiffany Blue’ since 1837, but it wasn’t until 2001 that PANTONE’s custom color department got involved. The official color they developed is called “1837 Blue” after the year the blue was first used. PANTONE works with many and varied companies every year doing custom ‘color work’. If you think a color ‘of the year’ isn’t important, listen to this. Colors of the year typically get used by marketers of everything from clothes to furniture to household goods to paint to printing, and eventually by the end of the year, something of the yearly color trickles down into almost every culture, if not every household (be it a dress, a man’s tie or a desk organizer piece). How do they choose the color each year? As they put it, “A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.” Seems to me like a pretty cool way to come up with each year’s color.
I, and other website builders, find color trends interesting because they work themselves into current color palettes for those looking for modern and fresh-looking websites. If you’ve been thinking about freshening up your website, learn more here.
From PANTONE’S website:
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
So whatever your personal passions, may the greens of every day life help you feel vital, modern and fresh!
Additionally, you’ll hear it here first – following is the PANTONE Fashion Color Report for Spring 2017 (one will come out for Fall as well). They say it’s a Mixture of Vitality, Relaxation and the Great Outdoors. So these are the colors to wear this Spring. What do you think?